Parmer Pond Village—Austin, TX / Mixed Use
The Parmer Pond Village project will act as a bridge, connecting a business park to Austin FC’s new training campus through a series of connected experiences that represent Authentic Austin. The bridge will serve as an active promenade, day and night, that combines retail, food, and work space along an undulating pathway through the natural landscape.
Coming Soon in 2021
The promenade will be sprinkled with groupings of 1-2 story retail blocks, creating a sequence of experiences that maintains a consistent theme through start, middle, and end. Programmatically, retail shells will be built out of shipping containers to accommodate the concept of flexible rotation between patrons acting as an incubator of ideas with mixed programming.
The entire promenade becomes a central destination hub for retail, food, office, and outdoor gathering that would be utilized day and night. The proposed fills an opportunity to draw different groups of people into one place for a variety of reasons.
In summary, the proposed gives the site freedom to respond to the very different characteristics of the bridged programs, while highlighting the natural landscape, so that activity is diversified and heightened during day and night.