The goal for Serrano’s was to design a new concept that kept the 37-year old family owned Mexican restaurant’s brand integrity while reimagining the space with an energetic, stylish new look — setting a precedent for updates to other Serranos locations.
Mark Odom Studio renovated and updated the 6,931 sq ft space giving it a modern cantina vibe, incorporating vibrant hues, elevated craftsmanship and soft warm textures, while maintaining an easy going, comfortable atmosphere.
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The immediate standout is the stunning front entry as large hand-crafted hacienda-style doors welcome guests. Another key design element is the rolling pin wall that tells the story of the family bond, generational recipes, and fresh homemade tortillas.
“ This process was a successful collaboration with the Serranos team; we were trusted to listen and convey the Serranos name and value. The goal was to not only create a well-designed space but to reflect the history and tradition that has led to their success.”
— Erin Nies
Principal, Mark Odom Studio
“Mark Odom Studio did a great job listening to our history, Mexican culture, and brand. They modified our restaurant’s flow to improve our guests’ experience and staffs’ efficiency.”
— Josh
ua Camacho
Vice President, Serranos Cocino Y Cantina
Architect: Mark Odom Studio
Interiors: Mark Odom Studio
Builder: Citadel Development Group
Electrical Engineer: HMG & Associates
Accessibility: Contour Collective
Mural Artists: @brittpaintsalot @taylordpaints @saekart
Tapestry: Lisandra Ramos with Metgal Art
Mosiac Artist: Carmen Rangel
Photography: Andrea Calo