The goal for Serrano’s was to design a new concept that kept the 37-year old family owned Mexican restaurant’s brand integrity while reimagining the space with an energetic, stylish new look — setting a precedent for updates to other Serranos locations.
Mark Odom Studio renovated and updated the 6,931 sq ft space giving it a modern cantina vibe, incorporating vibrant hues, elevated craftsmanship and soft warm textures, while maintaining an easy going, comfortable atmosphere.
The immediate standout of Serranos Lakeline is the stunning front entry as large hand-crafted hacienda-style doors welcome guests. Another key design element is the rolling pin wall that tells the story of the family bond, generational recipes, and fresh homemade tortillas.
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“ This process was a successful collaboration with the Serranos team; we were trusted to listen and convey the Serranos name and value. The goal was to not only create a well-designed space but to reflect the history and tradition that has led to their success.”
— Erin Nies Principal, Mark Odom Studio
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“Mark Odom Studio did a great job listening to our history, Mexican culture, and brand. They modified our restaurant’s flow to improve our guests’ experience and staffs’ efficiency.”
— Joshua Camacho
Vice President, Serranos Cocino Y Cantina
Project Team /
Architect: Mark Odom Studio Interiors: Mark Odom Studio
Builder: Citadel Development Group Electrical Engineer: HMG & Associates Accessibility: Contour Collective
Mural Artists: @brittpaintsalot @taylordpaints @saekart Tapestry: Lisandra Ramos with Metgal Art Mosiac Artist: Carmen Rangel Photography: Andrea Calo