The Pitch acts a bridge, connecting a business park to Austin FC’s new training campus through a series of connected experiences that represent Authentic Austin. The space serves as an active promenade, day and night, that combines retail, food, and work space along an undulating pathway through the natural landscape.
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The promenade is sprinkled with groupings of 1-2 story retail blocks, creating a sequence of experiences that maintains a consistent theme through start, middle, and end. Programmatically, retail shells are built out of shipping containers to accommodate the concept of flexible rotation between patrons acting as an incubator of ideas with mixed programming.
In summary, the Pitch offers a variety of bridged programming, while highlighting the natural landscape, to create a space that is diversified and heightened during day and night.
Developer: Karlin Real Estate
Architect, Interiors, FF&A (The Pitch): Mark Odom Studio
Architect (Parmer Bleachers and Conference): STG Design
Landscape Architect: TBG Partners
Builder (Containers):
Citadel Development Services
Builder (Site Construction): Austin Commercial
Fabricator: Makehaus Design and Fabrication Studio
MEP Engineer: Bay & Associates, Inc.
Structural Engineer: Leap Structures
Civil Engineer: LandDev Consulting
Container Manufacturer & Consultant: Falcon Structures
Accessibility Consultant: Contour Collective
Food Service: Corner Kick Hospitality
General Manager: Team Orbis
Branding: Lauren Dickens Studios