Serranos Lakeline—
Austin, TX / HospitalityThe goal for Serrano’s was to design a new concept that kept the 37-year old family owned Mexican restaurant’s brand integrity while reimagining the space with an energetic, stylish new look — setting a precedent for updates to other Serranos locations.
Mark Odom Studio renovated and updated the 6,931 sq ft space giving it a modern cantina vibe, incorporating vibrant hues, elevated craftsmanship and soft warm textures, while maintaining an easy going, comfortable atmosphere.
/ 01
The immediate standout
is the stunning front entry as large hand-crafted hacienda-style doors welcome
guests. Another key design element is the rolling pin wall that tells the story
of the family bond, generational recipes, and fresh homemade tortillas.
/ 02
“
This process was a
successful collaboration with the Serranos team; we were trusted to listen and convey the Serranos name and value. The goal was to not
only create a well-designed space but to reflect the history and tradition that
has led to their success.”
— Erin Nies
Principal, Mark Odom Studio
/ 03
“Mark Odom Studio did a great job listening to our history, Mexican culture, and brand. They modified our restaurant’s flow to improve our guests’ experience and staffs’ efficiency.”
— Josh
ua Camacho
Vice President, Serranos Cocino Y Cantina
