The Pitch—

Austin, TX / Mixed Use

The Pitch acts a bridge, connecting a business park to Austin FC’s new training campus through a series of connected experiences that represent Authentic Austin. The space serves as an active promenade, day and night, that combines retail, food, and work space along an undulating pathway through the natural landscape.

Published—
All Press - Click Here
LIV Hospitality Design Awards - Food Hall
Archello Best of 2022
Architects’ Newspaper Best of Design 2022 
Texas Society of Architects 2023 Design Award
Architizer A+ Award 2023 Special Mention
Detailed Podcast

/ 01

The promenade is sprinkled with groupings of 1-2 story retail blocks, creating a sequence of experiences that maintains a consistent theme through start, middle, and end. Programmatically, retail shells are built out of shipping containers to accommodate the concept of flexible rotation between patrons acting as an incubator of ideas with mixed programming.

The entire promenade acts as a central destination hub for retail, food, office, and outdoor gathering—utilized day and night—filling an opportunity to draw different groups of people into one place for a variety of reasons.

In summary, the Pitch offers a variety of bridged programming, while highlighting the natural landscape, to create a space that is diversified and heightened during day and night.

Project Team /

Developer: Karlin Real Estate

Architect, Interiors, FF&A (The Pitch): Mark Odom Studio
Architect (Parmer Bleachers and Conference): STG Design
Landscape Architect: TBG Partners

Builder (Containers): 
Citadel Development Services
Builder (Site Construction): Austin Commercial
Fabricator: Makehaus Design and Fabrication Studio
MEP Engineer: Bay & Associates, Inc.
Structural Engineer: Leap Structures
Civil Engineer: LandDev Consulting
Container Consultant: Falcon Structures
Accessibility Consultant: Contour Collective

Food Service: Corner Kick Hospitality
General Manager: Team Orbis
Branding: Lauren Dickens Studios

Rendering: MAQE Rendering

Photography: Casey Dunn

︎ Previous Project